French Montana is known to bring a couple friends around on his tracks, but this time he’s assembled quite a posse.
Taking the instrumental from the Bronx rapper’s debut album, Excuse My French, Diddy, Rick Ross, Chinx Drugz, Lil Durk, and Jadakiss hopped on the remix for Coke Boys 4.
You can’t have that kind of a crew track without a visual, so after a bit of a wait, we’ve now been given the official video for the cut, and everyone shows up for the occasion.
I look at the game and the business and all different aspects, it’s a lot of great lyricists on the corner that will never properly understand the business and know how to market themselves and get in a position where they can gain capital. I look at all the strategies people use and what made them successful. What made Birdman just as relevant today after selling 50 million records? That intrigues me. To see the class of Jay-Z, his accomplishments and see how he sits backs and accurately makes his moves.
A track from the album called “Valley of Death” was what stood out to MTV reporters. In the song, Ross speaks briefly on his controversial stint as a prison guard. “Keep it trilla, nigga, never had a gun and badge,” which he stresses, leaving the word that he was indeed an officer of the law. “Kept a nice watch, smoking on a hundred sack/ Back in the day I sold crack for some nice kicks/ Skippin’ school, I saw my friend stabbed with an ice pick/ Can’t criticize niggas trying to get jobs/ Better get smart, young brother, live yours.” Later, he implies that while he was working as a corrections officer, he was on the streets. “Only lived once and I got two kids/ And for me to feed them, I’ll get two gigs,” he raps. “I’ll shovel shit, I’ll C.O./ So we can bow our heads and pray over the meatloaf.” Although, he still provided no explanation for lying about being a C.O. to begin with, nor did he explain why he failed to pay child support for his children.
The cover of the May 2009 issue of XXL magazine, titled “Rick Ross Up in Smoke”, featured Ross wearing a pair of Louis Vuitton sunglasses. After publication, a spokesperson for the luxury-goods maker contacted XXL to inform them that Ross was sporting fake sunglasses in the cover image. It was later revealed that the rapper was wearing authentic Louis Vuitton sunglasses which were altered by Jacob Bernstein, known as “The Sunglass Pimp”. Bernstein defended his customizations despite Louis Vuitton’s insistence that such modification and resale of trademarked property is not legal.